The trade show
for all the retailers
Zappeio/Athens
The event of the year on Commerce Technologies
Three days dedicated on Commerce
The 1st RetailTech Expo will be held in May 2025, along with the ECDM Expo
Zappeion Exhibition & Conference Center | Athens/Greece
Opening hours:
- Thursday, May 29, 2025, 11:00 – 19:00
- Friday, May 30, 2025, 11:00 – 19:00
- Saturday, May 31, 2025, 11:00 – 19:00
The RetailTech Expo SE Europe is the only event in Greece focused on modern technologies for commerce, and especially for retail stores.
The event will take place from May 29 to 31 at Zappeio Megaro, alongside the already established international exhibition for eCommerce and Digital Marketing, the eCommerce & Digital Marketing Expo SE Europe.
The B2B and retail trade sector, is the protagonist of the Greek economy, with the largest turnover, reaching 160.2 billion euros in 2022, listing around 226,000 businesses.
In 2023, retail trade in Greece recorded a 7% increase with a turnover of 56.2 billion. euro.
More than 60 exhibitors & sponsors
5 conference events with more than 100 speakes
The RetailTech Expo 2025
Developments in the retail industry have come full circle.
It is now becoming apparent that retail businesses need to re-evaluate brick-and-mortar stores, as they play a critical role in developing a holistic customer experience – which can be a “source” of competitive advantage, as an important point of business differentiation against the competition.
The modern customer demands a holistic digital experience.
A radical change in consumer behavior is being observed, which has been enabled by the emergence of a wide range of technologies.
To meet the needs of their consumer base, retailers will need to understand all of their customer interface points and deliver a holistic and personalized experience.
The modern customers
They are more informed than ever, with access to multiple sources of information, which makes them more demanding.
They are constantly connected, fully aware of their needs and wants, and demand a unique shopping experience.
They take it for granted that businesses know them personally and do not hesitate to switch to a different brand where they have more choices of personalized products and services.
They have the ability to start and end their shopping journey in any channel they choose - desktop, mobile phone, tablet or store - so the presence of the retail business is considered imperative in all channels.
They demand more to stay committed to a brand: a high level of service regardless of channel, recognition by the retail business and rewards for loyalty.
The new technologies
According to a recent study by Deloitte on the digital transformation of retail trade (beyond the mandatory investments to interface with tax mechanisms) in addition to eCommerce and digital marketing, the most popular technologies that will need to invest in the development and establishment them, are:
- Content-based recommendation engines
These online engines facilitate the consumer with specific suggestions based on his wishes and preferences. This facilitates the search for items by the customer, who through a personalized experience can quickly and efficiently proceed with a purchase.
Visual and voice product search
Visual product search, powered by artificial intelligence applications, allows customers to "upload" images and find same or similar products. This technology examines an image and analyzes colors, shapes and patterns to identify a species.
- Automated provision of information
Artificial intelligence technologies provide information to customers, provide answers to questions about the store and products, while special staff support applications provide a wealth of information for immediate response to customer requests. Also, digital tools enable employees to look at customer profiles and make targeted recommendations.
- Data collection within the store
The collection of data on the physical, as well as the digital interactions of customers in the store, is made possible through IoT technologies and applications through beacons, RFID, Wi-Fi and mobile apps. Collecting data from the physical store can lead to important conclusions about consumer behavior and form the basis for a more personalized experience.
- Automated checkout
Automated checkout is made possible through motion detection cameras and machine learning algorithms, which identify which customer to charge when they leave the store. In most cases, customers use a relevant app (with personalized QR codes) when entering the store, for their identification.
- Connected and virtual test rooms, "smart" mirrors
Virtual fitting rooms and mirrors supported by artificial intelligence and augmented reality technologies enable digital testing of a large number of items, facilitating the purchase decision, in and out of the store.
Exhibitors categories
Digital Agencies
Financial Services
Courier & Logistics
Value added services
What the visitors of the expo will see who are the exhibitors
In addition to the companies that already participate in the organization and have payment services, online store construction, invoicing, advertising, logistics, etc. store equipment companies, physical store builders and technology companies that provide the products and services we mentioned above will participate, so that store owners and executives who will visit the exhibition can find all the solutions to modernize them.
And if all of the above seems too... futuristic and not something you should learn about soon and start incorporating into your store's operations, a visit to a Mc Donalds restaurant, can give you an idea of physical convergence and eCommerce!
Don't be left behind!
In the early stages of eCommerce, those who had the vision and invested early have significant advantages today, such as awareness and data. Now, by adopting and investing in the technologies above, you'll win over consumers and your business will be imprinted in their minds - especially in the 16-25 age group, who are your 'tomorrow' active customers - as an innovative commercial enterprise!
The parallel events
The conferences of the ECDM Expo are key parts of the event and add value to the Expo, the executives and the audiences that participate.
The parallel events of the ECDM Expo SE Europe 2025 are:
» The international Conference about eCommerce, participating high-profile international and Greek speakers,
» The international Conference about Digital Marketing, participating high-profile international and Greek speakers,
» The Digital Agencies Roundtable: the annual forum of the Digital Agencies industry,
» The Digital Agencies Awards, the event that rewards Digital Agencies, for their growth, reliability and innovative practices and services.
Folow Us
Address
Evmolpidon 23
118 54, Athens/Greece
General inquiries
info@verticom.gr
(+30) 210 924 55 77
(+30) 210 924 55 77
For Visitors
For Exhibitors
